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about

observation

English is the only major language that capitalises the word I while leaving you, we, she, and they in lower case. 

That kind of seeing - the angle that only an outsider finds - is what I bring to every engagement.

 

I have spent my life at the threshold between languages, cultures, and disciplines: Argentinian by birth, Italian by heritage, British by choice, and trained in social sciences that taught me to look into Communication as a field where social forces aren't in balance: some amplify their views at the expense of many.

 

That position (permanently outside, perpetually watching) is my methodology.

 

some beliefs

The organisations doing the most important work in the world are often the ones communicating it least effectively.

Your audience is over-stimulated and exhausted.

Most communication problems are structural and cultural ones, invisible from the inside.

Every organisation has a story worth telling and people worth listening to, and learning from them requires patience, curiosity, and ethical rigour.

three moments

As head editor of a tech and culture magazine founded by Latin American rock icon Charly Alberti, I expanded it from Argentina into Mexico and Chile within 18 months.

 

In 2006, I gave a name to what is now the largest European collective platform for gender equality NGOs: WO=MEN, still in use.

 

I found a university-educated, immigrant sociologist living in poverty in Bolivia, became her publisher, worked with her through the writing and publication of three books, and watched one of them reach 68,000 followers on its own terms, in her own voice, on a subject she alone had chosen.

Angeles

Member of the Oral History Society

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