about

English is the only major language that capitalises the word I while leaving you, we, she, and they in lower case.

That kind of seeing - the angle that only an outsider finds - is what I bring to every engagement.

I have spent my life at the threshold between languages, cultures, and disciplines: Argentinian by birth, Italian by heritage, British by choice, and trained in social sciences that taught me to look at Communication as a field where social forces aren't in balance: some amplify their views at the expense of many.

That position (permanently outside, perpetually watching) is not a limitation. It is my methodology.

My work is rooted in the belief that your audience is already over-stimulated and exhausted.

They aren't looking for more of your content; they are looking for the easiest path to your expertise.

I believe that the organisations doing the most important work in the world are often the ones communicating it least effectively.

I believe we are creating more digital clutter than the planet can sustain, storing outdated or redundant content.

I believe most communication problems are not writing problems; they are structural and cultural ones, invisible from the inside.

I believe that every organisation has a story worth telling and a person worth listening to, and that finding them requires patience, curiosity, and ethical rigour.

Three moments from a long career:

As head editor of a technology and culture magazine founded by Latin American rock icon Charly Alberti, I expanded it from Argentina into Mexico and Chile within 18 months.

In 2006, I gave a name to what is now the largest European collective platform for gender equality NGOs: WO=MEN, still in use.

I found a university-educated sociologist living in poverty in Bolivia, became her publisher, worked with her through the writing and publication of three books, and watched one of them reach 68,000 followers on its own terms, in her own voice, on a subject she alone had chosen.